Market Analysis

Market analysis is a generic and traditional term for studying the potential markets for a product or service, determining or defining different customer needs or varying competing solutions, determining market size and growth potential, and providing data into strategy development to drive the business.  Market sizing traditionally focuses on determining the Total Available Market (TAM) and the Served Available Market (SAM) and maybe even a target Share of Market (SOM).  These unit or financial metrics have their value, but are not always relevant to start ups or companies driving new technologies.  Jordan Ridge consultants will help you sort out your market analysis needs and then perform the research and customer discovery needed to inform your business and solution strategies for success.

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