Competitive intelligence is an element of a company's knowledge management system and a key component to business and product/service strategy. Competitive intelligence, or CI, is more than simply being aware of competitive companies and their solutions. CI is understanding why competitors act and react in the market the way they do, deciphering their strategies, understanding how the market forces and potentials for change will affect the competition just as it will affect your business, and then developing actionable plans and strategies to mitigate business risk.  CI, done well, can be a full time job but it is seldom given a head count.  Jordan Ridge consulting can be that virtual head count for your company and provide you with CI services to better inform your company's strategies.

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