Focus Group Planning

Focus groups are an outstanding way to learn what your prospective customers really want and to discern their tolerance to variation in product specifications. Focus groups are also expensive and time consuming to implement and are best conducted by specialty consultants. Jordan Ridge consultants can help you understand your need for focus group work and to develop a plan for approaching your customer base through focus groups. We can also reach into our professional network and connect you with outstanding focus group professionals to conduct your interviews.

Additionally, Jordan Ridge consultants can help you to conduct ongoing hypothesis testing (A/B testing) of your products and services through your website, enabling you to gain near real-time feedback on your offerings for agile development and market introduction.

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