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Product & Service Road Mapping
Product & service road mapping is the process of planning the roll-out of solution features and capabilities to customers over time. Road mapping classically is an exercise of forecasting features and new products that customers are expected to want over the next two to three years, but more recently road mapping can also be thought of in the context of minimum viable product release to market and iteration to determine the optimal features. In either case, road mapping involves much more than simply guessing what the next step should be. It encompasses business and product strategy, customer discovery and market analysis, intellectual property management and more. Jordan Ridge consultants have the experience and understanding to derive a road map which will keep your business focused while enabling new opportunities, and drive current solution success.