Market Opportunity

Determination of the market opportunity precedes, or is at the beginning of, market analysis and is at the core of product-market fit. The need for a start up or a company in transition to ensure that there is an opportunity in the market is fundamental prior to investment of time, money and human resources to ongoing analysis and development. If there is no market opportunity or product-market fit, then either the product or market must change for business success. Determining market opportunity involves a mixture of due diligence on your product or service, market research and creative thinking to consider which markets or market segments will best serve the needs of the company given its current and forecasted situation. Market opportunity also requires speaking to potential customers! Jordan Ridge consultants are experienced in determining market opportunity and will guide your team through the process, or take it on completely, presenting you with the clear options for moving your business forward.

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