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White Papers & Trade Articles
White papers and trade articles are types of marketing communications collateral, but they are special in that they require significant subject matter expertise on the company, product or service being discussed, and the ability to convey the value of that subject matter to the reader. White papers are used has hand-outs and to post online so that your potential customers can better understand your solution. Trade articles are generally less in-depth and are placed in industry publications in print and online. Jordan Ridge consultants have the experience and expertise to develop white paper and trade article collateral to convey your business and solution competitive advantages and value, and we will help you to place that information in the market for maximum impact.