Market Penetration & Growth Strategy

Market penetration & growth strategy development are specialized subcategories of business and product strategy. Market penetration strategy is particularly targeted at entering a market with a new product or service and generally applies to markets with existing competing products or viable substitutes. Similarly, growth strategy is targeted at "reaching the next level" in an existing product or service market by gaining market share and/or growing the available market by opening up new market segments. Jordan Ridge consultants will leverage their start up and large company experience within growing and shrinking markets to develop winning strategy for the penetration and growth of your products and services in the market.

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