It may sound unusual to consider the need to discover customers, but customer discovery is one of the most important actions that a start up must take to establish and grow a business.  Start ups and transitioning companies often believe they know exactly who needs their product or service.  Often they are wrong or have targeted a segment of customers less valuable than others.  Jordan Ridge will help you through the customer discovery process on your way to a scalable and repeatable business model that can launch your company into sustainable growth.

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