Consultative Sales

Consultative sales are often required for technology products and services. An advertisement may tell a customer everything they need to know about a bar of soap so they can decide to buy it, but ads are seldom enough to sell high tech solutions. The most simple consultative sale may be getting support from a "Genius" at an Apple Store while the more complex consultative sales may take months or years of engagement covering technology, financial analysis, and customer analysis to thoroughly convince a customer that they are indeed receiving value for their purchase. Consultative sales require a complete capability to manage all of these aspects in the context of a sometimes tenuous customer relationship. Start ups in particular, and transitioning companies, are likely unable to afford a full-time sales staff to develop consultative sales. Jordan Ridge consultants can help, bringing their expertise to bear to complete consultative engagements and position your company for ongoing success with the sales channels appropriate to your customers.

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