Business Strategy

Business strategy is too often a second thought behind the belief that a company's technology, service or product offering will so astound the market that customers will knock down the door to get them.  While some may be, most are not... at least not without a sound strategy to take them to market.

 

Traditional business strategy comprises a review of market forces and then development of a plan to bring a product or service to market with competitive advantage and true customer value.  There are many spins and takes on the traditional strategy approach and your Jordan Ridge consultants have worked with many of them and continue to study and evaluate new approaches to ensure that we will bring sound business strategy and every opportunity to improve upon traditional approaches.

 

For start ups, Lean Startup methodology and use of the Business Model Canvas are two of the approaches that Jordan Ridge can help to implement. These techniques, once innovative, are now foundational in the search for a scalable, sustainable business strategy.

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