Business Plan

A business plan describes a company's business type and goals, sales and marketing strategy, and financial background.  A business plan has traditionally been the vehicle for a start up to gain funding from venture capitalists, and remains so, but is often not the large comprehensive document that it once was expected to be. For start ups, developing a viable business model is more important than making many assumptions and forecasts in a business plan, which has led to the development of the business model canvas as a replacement for the traditional business plan.  Some form of business plan is essential for any business to be successful whether or not outside funding is sought.  A business plan helps to determine company focus and to maintain it, or highlight the need to change it. Finally, a business plan really is not about just filling in the blanks and generating a document. Rather it is about the analysis and planning, customer engagement, and creativity that are required to fill in the blanks with something meaningful.

Jordan Ridge can help you to do the work and planning to draft a business plan that meets the needs of your company in your current stage of operation, or we can help you fill in the gaps in your plan through any of the Discover, Cultivate and Create services that we offer.

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