Cross-functional teams are used in many, if not most, product and service developments. Cross-functional means that the major functional elements of your company (e.g. marketing, engineering, finance, operations) are all represented in a team effort in the new product/service introduction process. By ensuring that all major elements of the company are represented throughout the process, the resultant product or service should be fully understood, cost-optimized and targeted for success. However, leading cross-functional teams can sometime be like the proverbial "herding of cats" because each functional area of the company has their own set of goals and needs which sometimes conflict with other team members or even the overall solution goal. Jordan Ridge consultants have numerous successful cross-functional leadership experiences to bring to your development. We have also experienced failure in the process and know the warning signs and can manage your new product team to success while you focus on scaling and growing your business.

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