Business to business (B2B) customer development is very similar to consultative sales. In a B2B environment there is often a close relationship between your business and the customer, which may include the exchange of information such as sales forecasts or even your gross margin expectations. Such engagements require building and maintaining relationships of trust as well as ensuring that the relationship is well documented and procedures followed by all parties. This type of business relationship is not easy to establish or maintain for small or rapidly changing companies, but Jordan Ridge's experience and success with B2B customer development is available to get your company started on the road to long term relationship and success.

Go to top